Usability – User Experience Design

Alongside good practice and fit for purpose systems, effective User Experience Design is crucial when considering how a target audience is to interact with a given system.  Today, applications not only have to perform and deliver a series of functions but they need to do it with simplicity and a degree of intuitiveness as standard. By nature, this form of design provides early insight into a project’s testing phase, incorporating aspects of acceptance testing with users.

Providing early user acceptance prevents possibility of apathy and ensures that users feel part of the given development.  User Experience Design can assist in a series of project considerations covering the following areas:

  • System interface layout design
  • Interaction patterns best suited for given industry or system type
  • Benchmarking predicted system use with actual user data (user flow, most used features)
  • Incorporate user needs collated during requirements discovery, into a proposed design
  • Identify features and information that is important to the user and where it should be positioned for best effect
  • Interface behaviour (drag and drop, selections, lists) and how they should be applied to the data set for a system
  • Maintain system consistency
  • Define system accessibility parameters
  • Analysing system usage patterns

Our Approach

We believe that every development should take into account user experience and how friendly a system is to use.  Therefore as part of our developments we integrate key aspects of User Experience Design into our project roadmap.  We also offer Clients the ability to audit their systems or sites based on how ‘usable’ they are.  The outputs generated during a ‘Usability phase’ normally vary depending on the type of system but can include:

  • Flows and Navigation Maps
  • Commentary from testing pannel
  • Verbal/video testing feedback alongside views of the users journey through the system/website
  • User stories and scenarios
  • Black box user testing of system modules with limited instruction
  • Site maps
  • Wireframes (for new systems or suggestions on how to modify the existing system)
  • Prototypes (for new systems)
  • Graphic mockups and collage dashboards
  • Written specifications and scope definitions


User Experience Design can be applied to new or current systems in an effort to better usage performance, efficiency or  user opinion.  It is particularly crucial on systems that have a high volume of users or visitors, provide revenue generation streams or need optimal back office systems to increase performance and therefore a companies bottom line efficiency.

Written by

Saxby Willson is a solutions consultancy focusing on providing design, user experience and web application services. Driven by a passion to provide quality output, a unique approach is required for every client - their journey. We do not offer 'round peg into square hole' solutions, instead working with you to achieve a 'fit for purpose' solution. We are proud to be part of our Clients' 'business journeys' catering to their digital needs.

Saxby Willson uses cookies to help improve your overall browsing experience on this site. Are you happy to accept cookies? More Info...

Use of cookies

On 26th May 2011, new EU rules came into force regarding cookies. These rules require that cookies can only be placed on devices where the user has given their consent. This notice is designed to provide you with more information about how Saxby Willson Limited uses cookies and adheres to these rules.

Cookies are small files which are sent to your Web browser and are stored on your computer's hard drive. There are many purposes for this - our site uses them to help analyse web traffic to improve your overall browsing experience. You may set your Web browser to notify you of cookie placement requests or to decline cookies completely. You can delete the files that contain cookies; those files are stored as part of your internet browser.

If you have any further questions or queries about the use of cookies on this site, please contact us through our 'contact us' form.